Havas Annex: adidas

We were all born to create.

When producing for adidas our agenda is always using product as a medium to empower creators. From everyday consumers to influencers shaping our lifestyles today, everyone is a creator.

As we work with artists and influencers, we find the everyday insights of their story and produce an experience via IRL, digital content, or both as the medium.

Our in-store focus is on increasing adi Club membership for adidas customers. To do so we produced multiple activations that allowed customers to engage with product through customizations and interactive buildout.

The products where also used to inspire the customers to become creators through panel conversations and workshops.

The following are images of key executions.

Activations

Cuts & Slices Sneaker Release (Block Party + Strategy), Welcome Bad Bunny to New York (Custom Caprice Tour + Sneaker Release), and Forum Forever Museum (Curation + Programming)

SOCIAL CAMPAIGNS

M&Ms NYC Women Influencer Campaign

5 Boroughs Bodega Scavenger Hunt + Social Content

NMD S1 Atlanta

Social Content & Live Show with Atlanta artist Freako Riko and Quality Control Artists’ Feat Duke Deuce, Bankroll Freddie, Baby Money, and Gloss Up

NMD S1 Houston

Social Content with local influencers in Houston

Feat: J Mulan, LES, Deun Ivory, Alexander Julien, and Jorgey

Forum Five Community Film (Social Content)

Story produced the adidas Forum Five Community Film featuring influential figures from each borough.

CUSTOMIZATION

Feat Grigs Brothers ADI Customization, Adidas Classic’s Splatter & Dip, And Alex Diaz Puerto Rican Day Parade Customization

BUILDOUT

Feat Jamaica Football Federation Jersey Release (ReggaeFest, Soccer Tournament + Watch Party) Nite Joggers Photo Booth, Keith Haring Subway Station, Kerwin Frost Adidas Signing Experience